"I love your cards but they are a bit too rude for my shop."
At trade shows we have heard this from so many potential customers. They are right that a lot of our cards are a bit rude, some are outrageously naughty, but we have an awful lot more cards without any swearing then we do with.
Back in the late 20th Century when Dean Morris Cards was started we were a pioneer of filth! Most companies preferred to stear clear of of the more coarse language we brought to the market - cards with fluffy bunny's, formular one cars, whimsical poems are safe and easy, and a reliable sellers.
And of course for any shop you want to make sure you sell what you know your customers will buy.
Of course, not everyone likes rude greeting cards, but some people find them humorous or entertaining because they offer a way to express sentiments that might be considered taboo or socially unacceptable in other settings.
To give or receive rude or sarcastic card for many is seen as a sign of affection or closeness, it implies a level of familiarity and shared humour. Additionally, some people may find that receiving a rude card helps to lighten the mood and inject some humour into an otherwise serious or stressful situation.
Choosing a card that's unexpected or unconventional that will makes someone laugh can be the perfect choice for many. We have seen on so many of our social media posts comments that a card would be perfect for them to send to a particular friend. These are often cards where there is a perfect reference that only you the sender and recipient will get. The effort put into choosing the card that perfectly reflects their personalities gives and extra special meaning to it.
Of course it is also important to note that what one person finds funny or entertaining may not be the same for someone else, and it's always important to be mindful of the feelings of others when choosing to send a greeting card.